Scheduling
Scheduling for everyday can be broken down into segments.
Breakfast
In between 6am and 10am
Aimed at workers, children and house wives
Pre lunchtime
In between 10am and 12am
Aimed at house wives and unemployed
Lunch time
In between 12am and 2pm
Aimed at house wives and unemployed
Early pm
In between 2pm and 3pm
Aimed at house wives and unemployed
Late pm
In between 3pm and 5pm
Aimed at children
Tea time
In between 5pm and 7pm
Aimed at families and children
Early evening
In between 7pm and 9 pm
Aimed at families and children
Pre watershed
In between 9pm and 11pm
Aimed at adults and teenagers
Post watershed
After 11pm
Aimed at adults and students
BBC 1 = Aimed at families which is its mass audience and mainly adults
BBC 2 = Specific on certain times, covers the niche
ITV 1 = Families
C4 = Young people as mass audience but it fills in the gaps from BBC1, BBC2, ITV 1 and C5
C5 = Adults through out the day but children in the mornings
The most popular genres on the television are;
Soap opera's
Reality
Football
T.V drama
Comedy
Documentary
Game shows
1/3 or 50% of television shown are repeats as the channels are gaining enough money to create new ones because advertising have more of a variety of channels, now that we are digital.
Channel five has the most imported programmes from America and Australia as it is often cheaper to buy.
Watershed is from 9pm onwards and its about the content in which a programme can show such as language, sex, drugs and abuse
Scheduling is done, so that the viewer will stay with the channel for the rest of the night.
Hamaking is where a weaker programme is in between to popular programmes but on different programmes.
Inheritance is where there is a programme after a popular programme, hoping they will inherit some of the audience e.g. hobly and lost island
Pre-echo is where a programme is placed before a popular programme so they audience will watch it waiting for the other programme e.g. Simpson before Hollyoaks
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