Tuesday, 13 October 2009

Planning of interviews

Quirky facts

1
. It is illegal to walk down a street in Maine with your shoelaces untied.
2. In North Dakota, it is illegal to lie down and fall asleep with your shoes on.
3. American President Abraham Lincoln, had size 14 feet
4. The average person walks the equivalent of three and a half, times around the earth in a lifetime.
5. One quarter of all the bones in the human body are found in the feet.
6. Left handed people are generally left footed as well. They also tend to put their left foot forward first when they walk.
7. The first walk for charity in the UK took place on Boxing Day in 1959 in aid of the World Refugee Fund. A total of 21 walkers paid 1 shilling (5p) each to enter and raised £20 in sponsorship. The furthest anyone walked was 50 miles.
8. You need to use 200 muscles in your body to walk
9. It is against the law to take your shoes off if you have smelly feet in a theatre in Winnatka, Illinois.
10. Charlie Chaplin, Hollywood's silent comedian with the splay footed trademark walk, had his feet insured for $150,000 (£33,500) in the 1920's; a fortune at the time.
11. President Bush and Saddam Hussein both have their shoes made by the same Italian shoemaker!
12. The average American woman buys about five pairs of shoes each year; the average man, about two pairs. As a rule, men's shoes last longer and remain in fashion longer than women's footwear
13. The shoe size of the average American adult woman: 8.
14. Footwear should always be comfortable from the start--no shoes should require "breaking in."
15. To obtain the best fit, try shopping for shoes later in the afternoon as feet may be slightly swollen.
16. According to Harper's Index, the average increase in the protrusion of a woman's buttocks when she wears high heels is 25 per cent.
17. Sarah Jessica Parker, Linda Evangelista and China Chow all have Manolos named in their honour.
18. Imelda Marcos, wife of deposed Philippine president, Ferdinand Marcos, left behind approximately 1,500 pairs of shoes in her shoe room when they fled the country.
19. Going back farther in history, to 1793, it's said Marie Antoinette was so fond of fashion, and especially shoes, she spent the fortunes of France on these passions, and even went to her execution wearing two-inch heels.
20. Henry VIII initiated the craze for wide-tied shoes in England, presumably to hide his gout-swollen feet.
21. The average American woman owns 27 pairs of shoes.
22. 4 in 10 women have bought shoes which they have never worn

24. Over the next 13 to 14 years many of these will fuse together to form the 26 bones that make up the mature adult foot.
25. The adult foot has 26 bones, 19 muscles, over 100 ligaments and thousands of nerve endings.
26. Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes. The majority of these are caused by ill-fitting footwear worn as a child.
27. It will take approximately 18 years for a child’s foot to fully develop.
28. A baby’s foot will grow faster through the first 3 years of life than at any other time in their life. 29. In the first 10 years a child’s foot will grow about 6 inches bigger than the size of their feet at birth.
30. A baby’s foot arch does not fully develop until 2 or 3 years.
31. The foot has 250,000 sweat glands releasing about a quarter pint of perspiration every day - the baby’s foot perspires twice the rate as an adult! 32. The temperature inside a child’s shoe can reach 120 degrees!
33. Children take in excess of 18,000 steps a day! Most feet walk about 70,000 miles in a lifetime - that's four times around the earth!
34. Every time the foot hits the floor when walking it's the equivalent of twice your body weight. Running increases this to up to three times your body weight.

Not all of these facts were used only a selected few.

Sadie Harding

1. What is your favourite style of shoe? Why?

2. Where do you buy the majority of your shoes from? Why?

3. What do you tend to look for in a shoe? Why?

4. What is your favourite shoe shop? Why?

5. How much would you spend on a pair of shoes?

6. What shoes do you think is in the trend, at the moment? Why?

7. What shoes do you wear most often? Why?

8. Do you have work shoes?

9. Why do you wear them certain ones for work?

10. What do you think about shoes in general?

Mr Swindell

How did you hear about MBT's?

Why did you buy MBT’s?

Where did you buy them?

From the health benefits such as good posture, have you noticed a difference?

How many pairs of MBT’s do you own?

Why do you prefer MT’s over other shoes?

How much do you spend on MBT’s?

Would you spend more on other types of shoes?

How much on average do you spend on other types of shoes a year?

Would you consider wearing other types of shoes such as ‘fit flops’?

Do you wear them everyday?

Did you get a DVD with your MBT’s, if so how did it help you?

Clarks

Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?


I believe each letter for broadness has a different sizing could you roughly explain these?

It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers?

Do your wide ranges vary much in price?

Why is that they vary?

After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?

Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?

You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?

I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?

My own personal research has concluded that the average size for women is 5do you agree with this?

And for men 9 do you agree with this?

I am led to believe you offer a foot health service, why do you find it essential to provide extra care?

Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?

Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?


Jessica Gibbons


I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?

Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as marks n spencers wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?

Are wide range shoes more expensive then standard range?

What are your opinions on this as a buyer?

Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?

How many shops do wide range that you shop in?

What style of shoes is most common within a wide range?

How many pairs of shoes do you own?

And of which are part of a wide range?

Do you find it a nuscence when buying shoes for special occasions?


Scanned Images below of our intended mise en scene for each intrview:

Interview Sheet 1


Interview Sheet 2


Interview Sheet 3


Thursday, 15 October 2009
Interview Preparation

Interviews
Interviews are essential to the planning and production of a Documentary, the interviews tie everything together. Because of this we made sure all interviews were thoroughly planned before hand. Unfortunately two of our interviewees: Jessica Gibbons and New Look were unable to participate. Therefore we had to create new questions in a limited time for; Sadie Harding Jones and Lisa Kenny. As you can see their questions are less detailed and precise. All questions we planned our below.


Mr Swindell
-How did you hear about MBT's?
-Why did you buy MBT’s?
-Where did you buy them?
-From the health benefits such as good posture, have you noticed a difference?
-How many pairs of MBT’s do you own?
-Why do you prefer MT’s over other shoes?
-How much do you spend on MBT’s?
-Would you spend more on other types of shoes?
-How much on average do you spend on other types of shoes a year?
-Would you consider wearing other types of shoes such as ‘fit flops’?
-Do you wear them everyday?
-Did you get a DVD with your MBT’s, if so how did it help you?

Clarks
-Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?
-I believe each letter for broadness has a different sizing could you roughly explain these?
-It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers?
-Do your wide ranges vary much in price?
-Why is that they vary?
-After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?
-Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?
-You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?
-I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?
-My own personal research has concluded that the average size for women is 5do you agree with this?
-And for men 9 do you agree with this?
-I am led to believe you offer a foot health service, why do you find it essential to provide extra care?
-Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?
-Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?

Jessica Gibbons
-I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?
-Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as Marks n Spencer's wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?
-Are wide range shoes more expensive then standard range?
-What are your opinions on this as a buyer?
-Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?
-How many shops do wide range that you shop in?
-What style of shoes is most common within a wide range?
-How many pairs of shoes do you own?
-And of which are part of a wide range?
-Do you find it a nuisance when buying shoes for special occasions?

New Look
-You stock numerous styles including sandals, pumps and stilettos, which style would you say is your biggest seller?
-Why do you thing this is?
-Does it vary depending on seasons?
-Your wide range seems to be really popular, what persuaded new look as a store to start the range?
-How long has the wide range been around?
-Do you think the increase is government awareness over obesity has influenced you wide range sales?
-How many styles are duplicated in the wide range?
-Is their styles unique to just the wide range?
-You stock shoes made from different material what are the advantages of selling shoes from different material?

Sadie Harding
-What is your favourite style of shoe? Why?
-Where do you buy the majority of your shoes from? Why?
-What do you tend to look for in a shoe? Why?
-What is your favourite shoe shop? Why?
-How much would you spend on a pair of shoes?
-What shoes do you think is in the trend, at the moment? Why?
-What shoes do you wear most often? Why?
-Do you have work shoes?
-Why do you wear them certain ones for work?
-What do you think about shoes in general?

Running Order

Montage of moving feet (all different types) with voice over of what the documentary is about

10 secs

Opening titles Song

20 secs

The big question montage

30 secs

New Technology shoes

15secs

Quirky facts

20 secs

Shoe related foot problems- broad feet

30secs

Interview with Clarks about the specialist shoe measurer and the disadvantages of broad feet includes cutaways

1min 50secs

Interview with 1 person about the problem with having broad feet includes cutaways

1 min 15 secs

Graphics of statistics of the average amount of shoes people own

20 secs

Tracking shot of a selection of shoes – most popular style voice over

40secs

Foot health. Plastic and Leather, does it make a difference. Foot products to help comfort when wearing specific shoes

50 sec

Go into detail of best style linked in with interview with shoe obsessed person

2mins

Montage of shop windows and shoe displays (clarks, new look, nike, schuh, primark etc)

40 secs

Tracking shot of a person shopping for shoes played in fast motion

30 secs

Cheap Vs Designer- interviews with an expert shoe designer of each business and shoe maker of the business (Primark and Kurt Geiger)

2 mins

Slow zoom of red carpet event then cut to break (focusing on designer shoes)

5 secs

ADVERT BREAK

4minutes

Open back up with the big question montage

5 secs

Tracking shot of shoe stands, voice over explaining average size feet including graphics. Name well none people with the sizes boys and girls. Cutaways of famous people and different shoe’s and shoe measuring equipment

20 secs

Boys VS Girls: Who spends the most? Interview’s with boys and girls and use of graphics (charts to shoe difference and similarities) Difference and similarities in styles and problems they both face. Use of talking heads and archive material

1 min 30 secs

Why are shoes important to you? Montage of the question being answered by a range of the target audience. link back in with MBT expert

20 secs

MBT expert (NAME) interview with him about benefits, also use interview with Mr.Swindell . cut always of factory were the are made, designs of the shoe

2 min 30 secs

Insoles for support cutaways of insoles and insole related items

30 secs

Charity introduction use cutaways voice over used

20 secs

Heels that heal- use cutaways of magazine and website. Talking about the charity and heels in general. Speak to wellbeing for women representative and a celebrity about their involvement.

2 min

Montage of shop windows and shoe displays (clarks, new look, nike, schuh, primark etc)

30 secs

Interview with Nike about trainers and New look about both men and women. (link in previous sections: do they have a wide section for men and women?) using cutaways of


3min 10 secs

Development is forever changing. Quick shots of Chinese feet, and shoes etc in different countries

1 min 30 secs

Importance of shoes to our society and problems we face using some of the information from throughout the documentary

2 min 40 sec

Interview with Mr Swindell about MBT’s. Cut away shot of archive footage of MBT DVD. Voice over of interview to anchor the text.

1 min 20 sec

Overall what is the most popular use graphic’s to answer several questions end

40 sec

End with people walking away in a mix of shoes followed by trailer

20 sec

Research: Secondary

The first shoe: No one knows when the first shoes were worn for there are no records of such things so we can only make assumptions based on relics and primitive cave paintings. For sure, the development of some sort of covering was one of the first things primitive man did considering all of that outdoor activity such as hunting which required traipsing over jagged rocks and burning sand. Never mind the winter. So the first shoes were developed quite early and they were most likely bag-like wrappings made of fur or skins. Cave Paintings (c.8000 BCE) show these foot bags and some even show images of shoes that look like fur boots. The earliest European shoes discovered were that of the Ice Man found in the Alps which date all the way back to 3300 BCE and were made of rawhide bearskin and woven plant fibers.
The sandal: Sandals are believed to be the first crafted footwear. They were plain, practical and consisted of only two parts: The sole and the thong. The first “flip flop” so to speak. Except these first sandals weren’t made of colourful plastic or rubber obviously, they had to be made from whatever was available. Egyptians learned to tan hide, sandals were made from leather and these early leather shoes were not made to accommodate right and left fittings, instead constructed exactly the same giving no allowance for the big toe or instep which I imagine made walking a bit awkward.
In ancient Egypt, the sandal was the sign of power and rank, because they were considered a luxury and not everyone could afford good ones. Which makes sense. But those Egyptians went so far as to allocate class by colour. Gold and jewelled sandals were for the king and his court, pastels for dignitaries with red and yellow being the only colours allowed for the middle class. The slaves went barefoot, of course.
The 16th century: women basically wore the same type of shoes as the previous century with the added interest of a new crazy shoe fad that originated in Venice and quickly spread to the rest of Europe. Like the patten, the chopine was a type of over shoe with a raised platform sole meant to be worn over other shoes to give the wearer height. And similar to other shoe fashions, they fell pray to exaggeration whereas the soles got higher and higher until some were up to thirty inches. Walking on such tall shoes would be like walking on stilts except you had nothing to hold on to, but women wore them anyway requiring a maid or cane to help them walk. Oddly enough, the church approved of Chopines but for all the wrong reasons. Chopines impeded movement and movement was required for such sin producing activities such as dancing. And if you can’t move, you can’t dance. Everyone is happy (or at least the Church was.) But they were eventually outlawed in Venice after a number of women miscarried after falling off their shoes.
In the 1660s: women to pay more attention to their shoes and no longer wanted the same shape as men’s. A variety of exquisitely embroidered shoes in silk, satin and velvet appeared trimmed with lace which fell in a deep flounce over the foot. Slippers had heels often measuring six inches made of colored satin to match the costume.
In the 1700s: shapely and richly lavished shoes. High heels were a must, along with rich brocades, embroidered silks and painted leathers. Large showy buckles topped them off along with metallic braid in silver and gold which could be transferred from one shoe to the next depending. After the French Revolution in 1792, shoes styles changed dramatically.Heels disappeared and expensive silks were replaced with more affordable and practical leathers.
In the 1800s: men's shoes become steadfast and conservative and basically stayed that way for centuries to come. Black becomes basically the only color for shoes. The riding boot becomes fashionable for a time at the beginning of the century which were low heeled and practical.
The laced up shoe which can still be seen today became popular at the beginning of the century and has been with us ever since. When it comes to men's shoes, they changed and developed and consisted of some crazy styles here and there until the end of the 19th century when suddenly perfection was attained and the search was over. Kaput. This was it. Why bother anymore? You won't find much variation from this time on with a brief detour in the 1970's with the Anything Goes era.
In the 1900's: As usual, women’s legs were never shown and feet were only glimpsed once in a while when sitting down so stockings and hose weren’t high up on the fashion must haves.
The wealthy women wore silk stockings in dark colors and handmade shoes and boots with pointed toes and a two or three inch heel. Silk or fine kid was used for the dressy styles with buckles or bows as decoration and that completely matched their whole outfit.
In the 1910's: For men, patent leather pumps were still seen, but only for the most formal of events. Splats were a fashionable item for formal dress. The first sneaker was developed called Keds in 1917.
In the 1920's: Women’s shoes became lighter and finer with a pointed toe and the delightful addition of straps. Bar shoes became all the rage for they didn’t fall off your foot while dancing the night away. T-straps were popular too for the same reason and were worn primarily with afternoon gowns. In the twenties, shoes were all about the strap.
The 50's: The race to achieve the slimmest possible heel was foremost in shoe design. Gone were the prior decade's chunky styles and in came the new light pumps with cut toes, curved vamps and enticing “v” shapes with molded heels.Teen girls wore loafers with white socks, saddle shoes, flats and ballet slippers. Men wore black and white converse tennis shoes, two toned suede or white bucks.
60's: It's hard to discribe a distinct shoe look for the 60’s. Conservative women stuck with the stiletto but slip on shoes with clunky heels were also popular to wear with pants. Of course, there were boots to go along with the mini skirt. First they were loose plastic or plain leather but eventfully they morphed into clinging treated textiles. Go-go boots were the must have and came in every different height imaginable. Men wore ankle boots with a square Cuban heel or Chelsea or Beatle boots. And the colors! The colors! They had it all. And suede. Colored suede!
70's: High heels, flats, platforms, wedges, clogs and stilettos.
Toss in the “anti heeled” earth shoes where the heel was suddenly discovered to be ecologically healthier LOWER than the rest of the foot and boots. Men also wore platforms.
Heel charity: Looking at fabolous magazine, a charity is currently in place to raise money for the charity "wellbeing of women". we discovered after reading the special edition dedicated to the appeal that celebrities are wearing heels in a bid to raise money. We found this could be relevant to our documentary as it is current and can intrest our planned target auidence. Celebrities such as Amanda Holden, Fearne Cotton, Dame Kelly Holmes and also males such as Peter Andre, Vernon Kay and Andrew Castle.



Research: Primary

Interviewer Topic Location Mise en scene

Mr Swindell MBT’s Interview Room Collaboration of shoe photographs Close Up

Schuh Worker Irregular styles In the shop Shoe stands Medium close up

Lisa Kenny Large Feet In Topshop Were is appropriate on the day Medium close up

Jess Gibbions Broad Feet New look Wide section Medium close up

Abi Smith Small Feet Market Shoe stall Close up

Clarks Worker Quality footwear Clarks Clarks Medium close up

Aldo Worker Price differences Aldo Checkout desk Medium close up

Primark Worker Cheap shoes Primark Escalators Close up

Boots Fit Flops Boots Checkout desk Medium close up

Voxpop
What do you think of when people say footwear (shoes)?
We will ask over 50 people for a short answer and collaborate the best ones in the 5 minute sequence.

Questionaire Results
We will produce a primary research questionnaire and use this information as the voice of god or statistics on the screen.

Emails
We will email Kickers and Nike

Monday, 12 October 2009

Research: Shoe shops

WOLRD FROM ALDO
"Successful companies build on their founding traditions while looking ahead to the future - and that is what we have done at ALDO," states Aldo Bensadoun, founder & CEO of the ALDO Group, a privately-held company which operates close to 1,400 retail stores, over 700 of which are under the ALDO banner. The ALDO Group is present in Canada, the United States, the United Kingdom, Ireland as well as in 41 franchised countries by the end of 2009.

AT ALDO, IT'S ALL ABOUT PEOPLE
We never lose sight of our vision: to make people feel good, through the products and the service we provide everyday. We are dedicated to providing Total Customer Service.

THE ALDO RECIPE
ALDO specializes in the creation of high-quality fashion footwear, leather goods and accessories. This sought-after brand pays close attention to detail and to fine craftsmanship. ALDO is dedicated to bringing you both quality and cutting-edge trends at affordable prices, season after season. What's more, ALDO's dedicated team of buyers and stylists constantly travel the globe to keep you on the pulse of fashion. Whether the latest footwear trends are breaking in London, Milan, Paris, New York or Tokyo, ALDO will have them on your feet first!

GIVING BACK
ALDO places a premium on being a good corporate citizen by working to enrich the communities in which we live and work. It's not uncommon for ALDO or its employees to participate in fundraisers or to volunteer their time to community causes. ALDO is a brand with a conscience, a brand that cares. We actively support the fight against AIDS. Giving back to our communities is a necessary and fundamental part of the work we do everyday.

Dans La Rue
Once again, during the holiday season, the ALDO Group prepared 500 backpacks, which were distributed to DANS LA RUE, an organization that helps youth living on the streets of Montreal.

Over 18,000 items, including backpacks, treats, snacks, personal hygiene products and warm accessories were collected or purchased for the cause!

60 volunteers from all of the ALDO Group's divisions generously donated their time to help out with the packaging of these items, which went directly to street kids.

Since its creation in 1988, DANS LA RUE is a safe place for these kids to go and a place for them to grow. They can find resources that have been tailored to their individual circumstances. But above all, they can draw on an unending source of respect, friendship and encouragement.

ALDO fights AIDS
ALDO has been involved with the fight against AIDS since 1985, a time when the cause carried with it an unfortunate stigma. Over the years, ALDO has committed millions of dollars to AIDS awareness and research organizations, including CanfAR, AmfAR and YouthAIDS.

In Fall 2005 and Summer 2006 ALDO took a stand with the launch of the ALDO Fights AIDS campaign, an effort that demonstrates an ongoing commitment to this important cause. Amongst the diverse and talented group of celebrities from both the big-screen and music industry elite who donated their time and energy to the campaign are some of today's most influential celebrities: Ludacris, Charlize Theron, Michelle Yeoh, Pink, Avril Lavigne, Christina Aguilera, and the list goes on! The campaign used a powerful combination of top celebrities and multiple media genres to communicate real facts associated with the disease.

As part of the campaign, ALDO designed a series of limited-edition empowerment tags that were sold in-stores and online at www.youthaids-aldo.org. With 100% of net proceeds benefiting YouthAIDS programs worldwide, the simple act of buying one empowerment tag for only $5 helps to educate and protect a young person from HIV/AIDS for 6 months.

TOGETHER WITH YOU, OUR CUSTOMER, ALDO IS MAKING A DIFFERENCE

Clarks

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born.
It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world.
Our feet, meanwhile, have stayed firmly rooted in Street. It’s where Clarks started. It’s where our heart lies. And still, as always, we put that heart into every pair of our shoes to create stylish footwear that protects and cares for our customers’ feet.
1825-1900
Britain was perhaps at its greatest in the 1800s. Queen Victoria was on the throne from 1837 to just beyond the end of the century and reigned over a time of phenomenal economic, colonial and industrial growth. And while Charles Dickens gripped the nation with his storytelling skills, engineer Isambard Kingdom Brunel got it moving via his remarkable tunnels, bridges, railway lines and steam ships.
For Cyrus and James Clark business was booming. Their sheepskin slipper, named the ‘Brown Petersburg’, was a huge success. Within years of its unveiling, its unique design graced feet the length and breadth of the country and by 1842 sales were averaging 1000 pairs a month.
The ‘Brown Petersburg’ was made by hand in Street. There were no factories, so the brothers – now trading as C&J Clark Limited – relied on outworkers to meet the growing demand. The workers collected the leather from the tannery, along with a pattern, took the whole lot home and turned it into slippers. Production was often a family affair – everyone did their bit of cutting, sticking and sewing. Then, every Friday, all the finished footwear would be taken to Cyrus and James and swapped for wages.
The system worked well for many years. The good people of Street were happy in their work and the company prospered. In fact business was so brisk that in 1851 the Clark brothers won two awards at the Great Exhibition, an event organised by Prince Albert to showcase the achievements of British industry.

Riding the storm
Then, in 1863, disaster. A recession hit business badly and, almost overnight, the Clarks needed help. Lifelong Quakers themselves, they turned to contacts in the Quaker community for financial support and managed to secure a loan. But it came with conditions: James and Cyrus were to step down and William – James’ youngest son – was to take the reins.
It was another turning point in the company’s fortunes. Something of a visionary, William modernised the manufacturing process by bringing in the factory system and investing in the Singer sewing machine – a groundbreaking piece of technology at the time. Under his watchful eye, C&J Clark was revitalised, the loan was paid back in full and the company continued to move forward with developments like the Hygienic range. Launched in 1883, it was the first ever shoe designed to fit the shape of the foot; an innovation that is still the bedrock of Clarks’ reputation.
Whilst developing the commercial side of the business, William remained true to the ideals of his Quaker roots. He invested in the community, looked after his workers and built them homes – many of which can still be seen in Street today.
1900-1946

What the latter days of the 19th Century had started, the new millennium carried on with a passion. Science and technology were the watchwords. Inventions came thick and fast and included everything from the telephone and the zip to assembly line automobiles. Meanwhile, mass production and inexpensive alternatives to fabrics like silk meant a nation increasingly interested in fashion could finally afford to indulge itself.
With John, Roger and Alice Clark now running the company, Clarks continued to expand. Emerging from the buttoned-up days of the Victorian era, women in particular were a major new consumer. The female ankle was suddenly on display and shoes that showed them at their best were a must-have for every elegant lady of the time. C&J Clark was happy to oblige.

Spreading the word
With more and more product to promote, Clarks began advertising – our first press ad appeared in 1936. We opened our own chain of shops called Peter Lord, a name which remained on the high street until the 1990s. We also introduced a choice of width fittings to our children’s range, not forgetting the first ever Clarks foot gauge – two innovations which became a benchmark in the care of growing feet.
Before the 1900s were even half over, the world was plunged into two terrible wars. British industry stepped up to play its part in the war effort and during the Second World War the main Clarks factory was used to make torpedoes. On the home-front, meanwhile, the global conflict led to all sorts of shortages; raw materials became scarce, testing the ingenuity of manufacturers determined to meet the demand for everyday essentials. Clarks, for example, designed a unique, hinged wooden sole, so we could carry on supplying the nation with shoes even when leather was hard to come by
194-1990

As the world emerged from the dark days of war, the next four decades saw change beyond the wildest dreams of many. What began with a baby boom, rock ‘n’ roll, teenagers, television and sputniks boldly going into outer space would end with mobile phones, the music video, Live Aid and an obsession with working out at the gym.
For C&J Clark the end of the 1940s ushered in a period of rapid growth. The available workforce in Street was too small to meet demand so, under the guidance of chairman Bancroft Clark, the company opened 15 new factories in neighbouring towns and cities. New shops and stores were also opened, including, in 1957, Clarks’ first flagship store on London’s Regent Street.
In the decades to come, expansion at home and abroad, increased production and the introduction of new materials like polyurethane and trademark technologies like Active Air all helped Clarks become the world’s best-known name in footwear. There were innovative styles too. The Desert Boot for example, brainchild of Nathan Clark, made its debut in 1950, captured the imagination of millions and remaining a global icon to this day.
1900-present
As the 90s became the noughties, the computer revolution that had started two decades earlier with the invention of the microprocessor continued to transform work and play. And it still does, with the worldwide web, uploading, downloading and emailing all very much a part of almost everyone’s daily routine.
The dawn of the 1990s found Clarks facing some tough decisions. Major changes in world trade meant the company could no longer stay competitive while manufacturing in the UK. Reluctantly, production was moved to the continent. We began in a small way in Portugal, but it wasn’t enough. In the end, we had little choice but to close our UK factory doors and move the entire production process overseas.
It was a change of location but our high standards remained, and remain to this day, the same. Overseas modern factories, many of them purpose-built for Clarks, are audited either by independent auditors or our own on-site teams in order to monitor conditions and promote the best working practices.
The decision to move overseas wasn’t taken lightly. However, coupled with our continuing commitment to quality, new marketing and ad campaigns – including ‘Act your shoe size, not your age’ and the current ‘Enjoy Every Step’ – plus a rebranding in the high street, it has helped us return to the success of the good old days.
Into the future
We’re pleased to say that things are still going well. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet.
We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Culture
From the moment Cyrus and James Clark established the company we know today as C&J Clark, we’ve built a reputation for treating our people with courtesy and respect. And from the moment you join us, we believe in doing everything we can to help you enjoy your work and really feel good about your career.
That’s why our people are proud to work with us. We’re a company where heritage and innovation sit side by side; where work is a journey to be enjoyed; and where every day brings new experiences and exciting new challenges.
One of the first things you’ll notice on joining Clarks is just how open, honest and down-to-earth we all are. And that’s before we’ve even mentioned the innovative, inspirational working environment....



Diversity
As you’d expect from a company which designs, manufactures, markets and sells an astonishing array of men’s, women’s and children’s shoes, diversity’s in our make-up.
For us it means making sure that we continue to recognise, value and take into account different backgrounds and experiences, skills and knowledge. It’s celebrating our differences and using those differences to create a productive, effective and happy workforce. It’s this diversity that adds to the way we work and the way we do business. You could say that it’s what makes Clarks, well, Clarks.
We treat everyone fairly and with courtesy and respect. We recruit and promote solely on the basis of merit, aptitude and ability. We never knowingly discriminate on the grounds of sex, race, religion or belief, sexual orientation, age, marital status or disability. And we refuse to tolerate harassment, bullying or victimisation in any shape or form.
Social responsibility
As individuals, we all have an effect on the world around us. And when hundreds, thousands, or even millions of people are grouped together – for example, at a workplace – that impact can be considerable.
Social responsibility is the responsibility that companies accept for the way in which their operations make a social, environmental, and economical impact. It’s about making a difference by the practices they adopt – accentuating the positive and eliminating the negative.
Clarks have always taken our role in the community seriously – from providing education and housing for our very first workers to supporting international initiatives to improve people’s lives today. We recognise the importance of caring for our employees, suppliers and stakeholders all over the world; and we are helping to create a sustainable future through our ‘reduce, re-use and recycle’ policy.
We’ve supported a variety of charities and their campaigns over the years, from personal appeals – such as our in-store scheme encouraging staff to apply for a £500 award to a charity of their choice – to large-scale initiatives like those listed below:
Soul of Africa
Soul of Africa
Soul of Africa is a self-sustainable charity initiative that helps orphans affected by AIDS. Its aim is to raise funds and create employment through the sale of hand-stitched shoes. Lance Clark set up the initiative in 2004 after visiting an AIDS-stricken community in Durban, South Africa. South Africa has been badly hit by HIV/AIDS, with many children left orphaned by the virus.
The scheme trains previously unemployed, and often unskilled, women to hand-stitch shoes, which are sold through Clarks and other retailers.
Since it was founded, the charity has raised over $1,000,000, which has been invested in facilities for the area’s orphans, as well as given meaningful employment to many women in some of the worst hit regions of South Africa.
Shoe Biz
Launched by Blue Peter and Unicef last year, the Shoe Biz appeal encouraged viewers to recycle their old shoes to raise money for education projects worldwide. As the leading children’s shoe retailer, Clarks were happy to support the scheme and helped collect over 1,500,000 pairs of shoes – which raised funds for safe learning environments across Malawi. We were able to help 175 of these ‘children’s corners’ in total, giving care and support to 43,000 children in need.
Although the Blue Peter appeal has now come to an end, we’ve pledged to continue our support to the initiative for the next three years.
Collection points have been set up at more than 500 of our stores nationwide for people to deposit their old or unwanted footwear. Three pairs of shoes could provide three children with basic school supplies; 84 pairs could buy 300 exercise books (enough for 150 children for a year); and 600 pairs could buy a 'school-in-a-box' kit which contains education equipment for a teacher and 80 pupils.

Kickers

Pentland Group PLC is a family owned group of companies. Our
values are family values. We believe that business should be conducted
honestly, fairly and with respect for people, their dignity and their rights.
This code is intended to make clear what this means in terms of practical
behaviour. It spells out the standards of behaviour by which we try to
manage the organisation. We expect and require that all managers and
employees of the Group apply the same standards in their dealings with
other people and organisations.
What are we in Business for?
We are in business to create shareholder value by developing and
marketing products of quality, reputation, performance, style and value and
by selling them on fair terms to our customers.
To build long term sustainable shareholder value, we need to implement
our vision to develop a portfolio of category leading brands and
businesses. We will do this honestly, fairly and with respect for people.
To continue to grow and prosper we will need, increasingly, to build
partnerships with our customers and suppliers. Such partnerships must be
based on mutual trust and we will earn our partners’ trust by operating
according to the principles laid out in this document.
Stakeholders
There are a number of categories of people and organisations who are
affected by our actions and to whom we have responsibilities. These
include our employees, our customers, our suppliers, other business
partners (such as licensees, distributors and joint venture partners) and
the wider community. These are, of course, in addition to our shareholders,
the owners of the business, to whom we have the responsibility to protect
their investment and to make sure that they receive an appropriate return.
Status of this Code
This Code has over-riding status in governing the standards of our
business behaviour. All contracts entered into by Group companies should
be consistent with it. If there are any inconsistencies, Group companies are
required to act in accordance with this Code’s standards rather than any
lower standards set out in such contracts.
In running our businesses, Group companies are required to observe the
standards of conduct set out below.


Towards Customers
To continue to succeed, we need to win and retain customers
by building partnerships with them. We will:
• Supply products and services that offer consumers good value in terms
of price, quality, performance, style, safety and environmental impact.
• Establish mutually beneficial business relationships and strive to meet or
exceed the spirit as well as the letter of our contractual commitments.
• Seek clarity in all our agreements, trying to avoid any ambiguity about
what we undertake to do and what we expect of our customers.
• Ensure that any quality or performance problems that occur in our
products are dealt with expeditiously with the minimum inconvenience
to our customers and consumers.
• Not seek to obtain sales or other business advantages by giving bribes
or other dubious inducements. We will not make any payments to any
employees of customers or government departments or agencies in
order to obtain commercial advantage.
• Take all reasonable practicable measures to prevent counterfeits of our
products from being marketed.

Primark

Primark Stores Limited is a clothes and linens retailer in the UK and Republic of Ireland with over 100 branches. In the Republic of Ireland - where the company's headquarters is based - it trades as Penneys. It is a subsidiary of Associated British Foods plc.
History
Penneys opened its first store in Mary Street, Dublin, Ireland in 1969, with the first UK Primark store opening in 1973. In the early 1990s, Primark acquired BHS Republic of Ireland stores and rebranded them as Penneys.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Prior to 1997, Pennys often shared sites with Power Supermarkets, also at the time an ABF susbsidary, however this practice ceased after the sale of PSL to Tesco in 1997. ABF decided to maintain control of Primark rather than sell it on also, despite the fact that it is the only non-food part of the operation.
Related Topics:
Power Supermarkets - Tesco
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
In July 2005 Primark/Associated British Foods purchased the 120 branch Littlewoods retail chain for £409 million. Some of the stores, variously reported as 30 or 50, will be converted into branches of Primark, but the majority are expected to be sold on to other retailers. The Littlewoods catelogue business has been retained by the Barclay brothers and will continue to operate under the Littlewoods brand.
Related Topics:
Littlewoods - Barclay brothers
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
In 2006, the company is planning to head to Spain with a branch in Madrid.

Schuh

Back in 1981 Schuh opened its first store in the North Bridge Arcade, Edinburgh. Since then Schuh has grown significantly and now has a retail network of Schuh stores and Republic concessions spanning over mainland UK and ROI. Today Schuh still operates under its original philosophy:

To provide aspirational but accessible
fashion footwear, sold in a unique and
exciting retail environment at prices
which represent value for money and
sold by friendly, knowledgeable staff.

Schuh is at the leading edge of the
UK fashion footwear industry and is
widely recognised as one of the most
innovative independent footwear
retailers, not only on the high street
but online too. With over 100 brands
in stock Schuh has something for
everyone with a passion for
fashion footwear.

Nike

Nike's Heritage
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The NIKE 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (from Nike Consumer Affairs packet, 1996)
The Swoosh
The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! (from Nike Consumer Affairs packet, 1996)
A brief history of Nike
The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.'
Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.
The story goes like this: while getting his MBA at Stanford in the early '60s, Knight took a class with Frank Shallenberger. The semester-long project was to devise a small business, including a marketing plan. Synthesizing Bowerman's attention to quality running shoes and the burgeoning opinion that high-quality/low cost products could be produced in Japan and shipped to the U.S. for distribution, Knight found his market niche. Shallenberger thought the idea interesting, but certainly no business jackpot. Nothing more became of Knight's project.
Cut to 1963. Phil Knight traveled to Japan on a world-tour, filled with the wanderlust of young men seeking a way to delay the inevitable call of professional life. Seemingly on a whim, Knight scheduled an interview with a Japanese running shoe manufacturer, Tiger--a subsidiary of the Onitsuka Company. Presenting himself as the representative of an American distributor interested in selling Tiger shoes to American runners, Knight told the businessmen of his interest in their product. Blue Ribbon Sports--the name Knight thought of moments after being asked who he represented--was born. The Tiger executives liked what they heard and Knight placed his first order for Tigers soon thereafter.
By 1964, Knight had sold $8,000 worth of Tigers and placed an order for more. Coach Bowerman and Knight worked together, but ended up hiring a full-time salesman, Jeff Johnson. After cresting $1 million in sales and riding the wave of the success, Knight et. al. devised the Nike name and trademark Swoosh in 1971.
By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales. Katz (1994) describes the success via Nike's placement within the matrix of the fitness revolution: 'the idea of exercise and game-playing ceased to be something the average American did for fun,' instead Americans turned to working out as a cultural signifier of status. Clearly, the circumstances surrounding the shift are not this simple; it is one of the aims of this project to discover other generators of popular attention to health.
If Nike didn't start the fitness revolution, Knight says, "We were at least right there. And we sure rode it for one hell of a ride" (Katz, 66). The 80s and 90s would yield greater and greater profits as Nike began to assume the appearance of athletic juggernaut, rather than the underdog of old. "Advertising Age" named Nike the 1996 Marketer of the Year, citing the "ubiquitous swoosh...was more recognized and coveted by consumers than any other sports brand--arguably any brand" (Jensen, 12/96). That same year Nike's revenues were a staggering $6.74 billion. Expecting $8 billion sales in fiscal 1997, Nike has targeted $12 billion in sales by the year 2000.
And all from the back of a car.
Few can question Nike's financial hegemony. But nearly $7 billion in revenues clearly begs the question, What sells these shoes? It is my assertion that Nike's power to sell comes from deep-rooted yearnings for cultural inclusiveness and individual athletic accomplishment. These seemingly paradoxical desires collide in consumers hearts and minds and produce the unyielding zeal for Nike shoes and apparel. Unfortunate effects of this zeal can be found in the rash of Nike apparel killings in 1991 and the profusion of Nike collectors and webpages designed around the company's products. (See listing of homepages on Works Cited Page) Nike appeals to these disparate elements of Americans' personalities through an advertising philosophy that is, at once, simple and sublime. In addition, Nike's practice of top-level athletes promoting their products appeal to countless ages and creeds as a way to identify with and emulate their athletic heroes. These forces work powerfully upon the individual consumer, but one should not lose sight of the cultural context in which the individual moves.

Formal Proposal

Topic
The topic of our documentary is Shoes.

Type of Documentary
The type of documentary is a mix of compilation film and talking heads.

Style of Documentary
We shall be using a mix of documentary genres. However the main genre will be expository. We will be using key features of the genre so the audience is anchored in, we will use a voice of god and use images that explicitly show the texts meaning.

Channel and Scheduling
Channel 4
Monday
9pm

Target Audience
Are target audience will have a primary audience of women aged between 18 and 30. However a secondary audience of men and older females will enjoy the documentary.

Primary Research Needed
Interviews
Questionnaires
Emails
Voxpops

Secondary Research Needed
Countries and shoes
History of the shoe
Clarks, Schuh, Primark , Aldo, Kickers, Nike history and background.

Narrative Structure
It will have a linear structure- it shall start at the first shoe with a brief history developing into the new technology shoes such as Fit Flops.

Outline of Content
Interviews with: Shoppers, Mr. Swindell, Mobility Shoe shop owner, big fêted girls/boys, Small footed girls/boys, Broad footed girls/boys, Shop managers

Specialist Shoes: Mobility shoes, MBT’s, Fit Flops

Archive footage: films, Trinny and Suzanne, little boots.

History of shoes

A variety of styles of shoes covered

Health issues- bunions, and Flit Flops

Obsessives with shoes

Resource Requirements
Audio Recorder
Archive Material
Video camera
Still camera

Thursday, 1 October 2009

Questionnaire results

What age Caterogary do you fall under?


The main age category that we found would be more interested in the subject of shoes were 16-35 year olds, this is going to the overall target audience of the docutmentary.

What is your gender?


The majority of our participants were female. This is going to make our data slightly bias towards them. Although the majority of women were more willing to complete the questionaire, the documentary is going to appeal to both genders.

What is your occupation?


A high percentage of our participants occupation was students. Therefore we are going to focus open problems young people may face when affording the cost and wearing heels on a night out etc.

What style of music do you prefer?


By looking at these results it has helped us decide on the style of music that would feature in our documentary.The most popular style was pop music. We have now decided we are going to use a pop non diegetic opening song in our title sequence. Also we are going to use the pop theme throughout

What is your favourite TV Channel?


This question is helped us to decide on what channel we would schedule our docmentary on.The most popular channel is Channel 4. We have decided to fulllfill are auidences wishes and use this as it is suited to our genre.

What is your favourite colour?

The results that we got from this question will help us as we now have a colour scheme to follow when adding different graphics .on our documentary. So our colour scheme is going to be blue and purple. How often do you watch doucmentries?



The question was to find out if our target audience enjoyed documentaries or even watched them at all. As we can see from the results most of the people answered ‘sometimes’ showing us that if a documentary caught their eye they would watch it.






When would you most likely watch a documentary on TV?





To help us deciding our scheduling time we decided to ask this question. It helps us understand our viewers watching TV patterns. As the main result is between 9 and 10 we have decided our's will begin at 9pm.





Would you prefer a female or male voice over?





The results lean more towards female voiceover that is beacuase the answers are bias but as of the subject we feel it would be appopraite to have a female voice as most of the audience that would watch the documentary would be female.





Would you like expert interviews included?
We were unsure as weather to add expert interviews as we wernt interly sure if they were essentail to anchoring in the auidence. The results of this question have helped us on our decision . As the results give us no clear answer we are going to add them when appropriate for example when talking about MBT’S.


What shoe size are you?

The results that we got for this question we averaged out into men and women and we did a range between different sizes for men we got that most men have size 9 to 11 shoes and for women we have size 5 to 7 shoes this was only based on our questionnaire. In are documentary we are going to have interviews with people that find it hard to get shoes in different sizes so by finding out this average when then have facts to compare back to.


Where do you shop for the majority of your shoes?

This question shows us the most popular shoe shops that can feature within are documentary.
Do you know the history of the shoe?

Not everyone knows the full history of shoes but people know some aspects to it, these gives our documentary a change to inform them, and as most people are unaware it gives them a reason to watch our documentary.
In your opionion what is the most popular style of shoe?
As the majority of the questionnaires were filled out by females this means that this answer would be slightly bias this is why stilettos are the most popular style or shoe. The next popular answers are trainers and flats these results tell us what style of shoes are popular and what people would be interested in finding out about

What word do you associate with shoes?

This question was to help us understand what our audience thought about shoes, and what they would associate with them, it has also helped us come up with the title of the documentary as we have picked some of the words that people associate with shoes to create a title as they audience would associate the title with shoes. The title is going to be ‘comfy, funky and essential’.


How many pairs of shoes/ boots do you own?

This question is to add some information into our documentary about how people can become obsessed with shoes and the results that we got back from our questionnaire were as follows most people have between 21-40 different pairs of shoes.

How much are you willing on spending on a pair of shoes?


There were many different answers for the different price ranges that different people were willing to spend. The price ranged from £25 all the way up to £150 this shows the different price range people of willing to buy on shoes. This is some background information that can be used in the documentary about how much people are willing to spend.

How important are shoes to you?

People answered this question as important as they need shoes so they don’t hurt there feet, but other people answered with more detail as they have problems with there feet and ankles that they have to wear special forms of shoes or insoles. Also a lot of the young people that answered the questionnaire answered with it being a key point to there outfits.

Have you heard of the following shoes?


Not everyone that filled in the questionnaire knows what these shoes were and what they do. This has helped us decide what we will add into our documentary as many people our unaware are those special types of shoes our documentary gives them the change to find out about them. We are going to mainly focus upon MBT's as this is the weaker area.






Questionnaire

Circle or tick the answer that apply to you

What age category do you fall under?
16-25 26- 35 36-45 46-55 56+

What is your gender?
Female Male

What is your occupation?
Student Unemployed Professional Retired

What style of music do you prefer?
Pop Rock Classical Indie RnB Other………………………….

What TV channel is your favourite?
BBC1 BBC2 ITV1 Channel 4 Five E4
Other ……………………………….

What is your favourite colour?
Pink Blue Red Purple Yellow Green
Other……………………………..

Do you often do you watch documentaries?
Always Often Sometimes Never

When would you most likely watch a documentary on TV?
6pm-7pm 7pm-8pm 8pm-9pm 9pm-10pm

Would you prefer a male or female voice over?
Female Male Either

Would you like expert interviews included?
Yes No No preference

What shoe size are you?
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Where do you shop for the majority of your shoes?
Clarks Schuh New Look Primark Topshop
Markets (e.g. St johns-Liverpool) Barrats River Island M&S
Other ………………………………

Do you know the history of shoes?
Yes No Some aspects

In your opinion what do you think is the most popular style of shoe?
Stilettos Boots Flip Flops Trainers Flats
Other……………………….

What word do you associate with shoes?
……………………………………………………………………

How many pairs of shoes/ boots do you own?
1-5 6- 10 11-20 21- 30 31-40 41-50 51+

How much are you willing on spending on a pair of shoes?
……………………………………………………………………

How important are shoes to you?
………………………………………………………………………………………………………………………………………………………………………………………………

Have you ever heard of the following shoes? Please circle the ones that you have heard of.
Masai basic tech (MBTS) fit flops

Thank you for your time and effort in completing this questionnaire. …Wrcle the answer that apllys to youTh

Finial idea

Shoes
The different styles of shoes and different styles
The history behind the shoes
The different styles of shoes
Different health issues about shoes such ‘fit flops’ and MBT’s
The people that was obsessed with shoes
People that have got into debt from buying shoes

The people that wear specialist shoes
Mobility shoes
Fit flops
MBT’s

Interviews
Different people outside the shoes shops asking different questions about shoes.
Miss Swindle’s dad
Sue or Kathy about mobility Shoes
Lisa
Abbie
Jessica
Charlie
Interview Primark
Clarks
Schuh
New Look
Topshop
Markets (e.g. St johns-Liverpool)
Barrats
River Island
M&S

Achieve footage
Confessions of a shop - aholic
Trinny and Suzanne
Little boots

SFX
When talking about money – cash machine
Sound of feet wearing (heels)

Target audience: 18- 30 women
Channel: C4 9pm, Monday

Idea's for documentary

Idea’s for documentary

Little Vs. Large the prices of bras
Ø Prices of different sizes bra’s
Ø Interviews with different shoe shops
Ø People who measure your size
Ø Possible interview with Bryony, Lisa, Charlie, Abi and Heidi
Ø Surgeon
Ø Bramissivo
Fashion
Ø Shoes
Ø Clothes
Chicken
Ø Free range
Ø Organic
Ø Eggs
Religion
Ø Church
Ø Christmas
Ø Steph’s religion
Captain tony’s
Ø Food
Ø Business
Apprenticeship
Ø Hair dressing
Ø School
Football
Ø Fans
Ø Matches
Ø Parents at children’s game
Ø Coaches
Ø Children games
Child and adult prices
Ø Buses
Ø Trains
Ø Pictures
Ø Lottery
Ø Planes
Ø Gambling
Local business vs. Super stores
Ice Cream
Ø Different flavours
Ø Where it came from
Driving
Ø Change of age
Ø Prices
Ø Boy races
Ø Girl drivers
Ø Pass plus
Ø Insurances
Teenage pregnancy
Ø Little Lisa – interview cause pregnant
Ø Kristy – interview on change in breast size
Ø Breast feeding
Ø Clothes
Ø School
Ø Money
Jabs
Ø Cancer jabs
Ø Baby jabs
Ø Dog and cat Jabs
Drinking and drugs
Ø Clubs
Ø Parks

Scheduling

Scheduling


Scheduling for everyday can be broken down into segments.


Breakfast

In between 6am and 10am

Aimed at workers, children and house wives

Pre lunchtime

In between 10am and 12am

Aimed at house wives and unemployed

Lunch time

In between 12am and 2pm

Aimed at house wives and unemployed

Early pm

In between 2pm and 3pm

Aimed at house wives and unemployed

Late pm

In between 3pm and 5pm

Aimed at children

Tea time

In between 5pm and 7pm

Aimed at families and children

Early evening

In between 7pm and 9 pm

Aimed at families and children

Pre watershed

In between 9pm and 11pm

Aimed at adults and teenagers

Post watershed

After 11pm

Aimed at adults and students


BBC 1 = Aimed at families which is its mass audience and mainly adults

BBC 2 = Specific on certain times, covers the niche

ITV 1 = Families

C4 = Young people as mass audience but it fills in the gaps from BBC1, BBC2, ITV 1 and C5

C5 = Adults through out the day but children in the mornings


The most popular genres on the television are;

  • Soap opera's

  • Reality

  • Football

  • T.V drama

  • Comedy

  • Documentary

  • Game shows

1/3 or 50% of television shown are repeats as the channels are gaining enough money to create new ones because advertising have more of a variety of channels, now that we are digital.


Channel five has the most imported programmes from America and Australia as it is often cheaper to buy.


Watershed is from 9pm onwards and its about the content in which a programme can show such as language, sex, drugs and abuse

Scheduling is done, so that the viewer will stay with the channel for the rest of the night.


Hamaking is where a weaker programme is in between to popular programmes but on different programmes.


Inheritance is where there is a programme after a popular programme, hoping they will inherit some of the audience e.g. hobly and lost island


Pre-echo is where a programme is placed before a popular programme so they audience will watch it waiting for the other programme e.g. Simpson before Hollyoaks