Filming process

Whilst filming our documentary we again a lot of experience and was put in different situations. As a group we had to plan our time effectively to be certain that we would be able to film as a group. The days in which we planned to film on, we ensured that we had planned the days' events as we wanted to be sure are time was sure productively and not wasted. As a group we decided that mornings would be more suitable to have interviews with shops but before we did this we ensured that we had permission off the store manager and arrived early to make sure that we didn't interrupt the rush hours. After recording our interviews and cutaway shots in the morning, we would then start our vox pops as it was more busier and we would get a better response. Within the filming process I felt more comfortable asking the public to do vox pops therefore I asked the majority
of the people who we targeted.
As a group we all took it in turns to do there share of work. I asked for the vox pop's while Natalie filmed them and Sasha told them what to say. I also arranged and interviewed Sadie on my own; in which I had to impervised with mise-en-scene with shoes displayed on a bed frame. Furthermore I asked a few shops wether it was ok, to film in their shop.
While filming we didn't have the equiement in which professionals would uses so therefore we had to impervise. With this we had to create a tracking establishing shot, in which we used the escalators and we also had to drive a car. This allowed use to think logical in quick amounts of time. Overall I think that the filming process was fun as we experinced it as a group in which we have become close.
These are pictures of us filming.

Me filming cutaway shots

Natalie filming cutaway shots

Sasha and Natalie cheecking its a suitable shot

Sasha fixing shoes so we could create a tracking cutaway.

Me fixing the shoe title

Natalie trying to create a birds eye view, for our opening titles

Natalie filming our opening titles.

Natalie writing down which shops had said yes to us filming.

Sasha doing an establishing shot.

Me and sasha checking the footage is suitable.

Me and Natalie doing an impervised tracking shot.

Sasha and Natalie checking that the footage is suitable.

Me taking people over who I had asked to create vox pop, Natalie filming the people

Sasha asking permission to film in the shop

Possible cutaway

Possible cutaway shot.

Natalie coming from filming outside a shop.

Me and Natalie filming a possible cutaway from topshop.

logging sheet

These are our type log sheets which was done servial times, to make sure they was accurate. This was helpful becuase when it came to editing it was easier to find the footage in which we was planning on using for our documentary.

Mise-en-scene of interviews

Before we went to film our interviews, we planned out what the mise-en-scene was before hand so we was then prepared and knew what we was doing before we went into the shop. When it came to filming, the interviews ran more smoothly unlike if we had to imperivse.

Planning of interviews

Quirky facts

1. It is illegal to walk down a street in Maine with your shoelaces untied.
2. In North Dakota, it is illegal to lie down and fall asleep with your shoes on.
3. American President Abraham Lincoln, had size 14 feet
4. The average person walks the equivalent of three and a half, times around the earth in a lifetime.
5. One quarter of all the bones in the human body are found in the feet.
6. Left handed people are generally left footed as well. They also tend to put their left foot forward first when they walk.
7. The first walk for charity in the UK took place on Boxing Day in 1959 in aid of the World Refugee Fund. A total of 21 walkers paid 1 shilling (5p) each to enter and raised £20 in sponsorship. The furthest anyone walked was 50 miles.
8. You need to use 200 muscles in your body to walk
9. It is against the law to take your shoes off if you have smelly feet in a theatre in Winnatka, Illinois.
10. Charlie Chaplin, Hollywood's silent comedian with the splay footed trademark walk, had his feet insured for $150,000 (£33,500) in the 1920's; a fortune at the time.
11. President Bush and Saddam Hussein both have their shoes made by the same Italian shoemaker!
12. The average American woman buys about five pairs of shoes each year; the average man, about two pairs. As a rule, men's shoes last longer and remain in fashion longer than women's footwear
13. The shoe size of the average American adult woman: 8.
14. Footwear should always be comfortable from the start--no shoes should require "breaking in."
15. To obtain the best fit, try shopping for shoes later in the afternoon as feet may be slightly swollen.
16. According to Harper's Index, the average increase in the protrusion of a woman's buttocks when she wears high heels is 25 per cent.
17. Sarah Jessica Parker, Linda Evangelista and China Chow all have Manolos named in their honour.
18. Imelda Marcos, wife of deposed Philippine president, Ferdinand Marcos, left behind approximately 1,500 pairs of shoes in her shoe room when they fled the country.
19. Going back farther in history, to 1793, it's said Marie Antoinette was so fond of fashion, and especially shoes, she spent the fortunes of France on these passions, and even went to her execution wearing two-inch heels.
20. Henry VIII initiated the craze for wide-tied shoes in England, presumably to hide his gout-swollen feet.
21. The average American woman owns 27 pairs of shoes.
22. 4 in 10 women have bought shoes which they have never worn

24. Over the next 13 to 14 years many of these will fuse together to form the 26 bones that make up the mature adult foot.
25. The adult foot has 26 bones, 19 muscles, over 100 ligaments and thousands of nerve endings.
26. Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes. The majority of these are caused by ill-fitting footwear worn as a child.
27. It will take approximately 18 years for a child’s foot to fully develop.
28. A baby’s foot will grow faster through the first 3 years of life than at any other time in their life. 29. In the first 10 years a child’s foot will grow about 6 inches bigger than the size of their feet at birth.
30. A baby’s foot arch does not fully develop until 2 or 3 years.
31. The foot has 250,000 sweat glands releasing about a quarter pint of perspiration every day - the baby’s foot perspires twice the rate as an adult! 32. The temperature inside a child’s shoe can reach 120 degrees!
33. Children take in excess of 18,000 steps a day! Most feet walk about 70,000 miles in a lifetime - that's four times around the earth!
34. Every time the foot hits the floor when walking it's the equivalent of twice your body weight. Running increases this to up to three times your body weight.

Not all of these facts were used only a selected few.

Sadie Harding

1. What is your favourite style of shoe? Why?

2. Where do you buy the majority of your shoes from? Why?

3. What do you tend to look for in a shoe? Why?

4. What is your favourite shoe shop? Why?

5. How much would you spend on a pair of shoes?

6. What shoes do you think is in the trend, at the moment? Why?

7. What shoes do you wear most often? Why?

8. Do you have work shoes?

9. Why do you wear them certain ones for work?

10. What do you think about shoes in general?

Mr Swindell

How did you hear about MBT's?

Why did you buy MBT’s?

Where did you buy them?

From the health benefits such as good posture, have you noticed a difference?

How many pairs of MBT’s do you own?

Why do you prefer MT’s over other shoes?

How much do you spend on MBT’s?

Would you spend more on other types of shoes?

How much on average do you spend on other types of shoes a year?

Would you consider wearing other types of shoes such as ‘fit flops’?

Do you wear them everyday?

Did you get a DVD with your MBT’s, if so how did it help you?

Clarks

Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?


I believe each letter for broadness has a different sizing could you roughly explain these?

It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers?

Do your wide ranges vary much in price?

Why is that they vary?

After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?

Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?

You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?

I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?

My own personal research has concluded that the average size for women is 5do you agree with this?

And for men 9 do you agree with this?

I am led to believe you offer a foot health service, why do you find it essential to provide extra care?

Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?

Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?


Jessica Gibbons


I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?

Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as marks n spencers wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?

Are wide range shoes more expensive then standard range?

What are your opinions on this as a buyer?

Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?

How many shops do wide range that you shop in?

What style of shoes is most common within a wide range?

How many pairs of shoes do you own?

And of which are part of a wide range?

Do you find it a nuscence when buying shoes for special occasions?


Scanned Images below of our intended mise en scene for each intrview:

Interview Sheet 1


Interview Sheet 2


Interview Sheet 3


Thursday, 15 October 2009
Interview Preparation

Interviews
Interviews are essential to the planning and production of a Documentary, the interviews tie everything together. Because of this we made sure all interviews were thoroughly planned before hand. Unfortunately two of our interviewees: Jessica Gibbons and New Look were unable to participate. Therefore we had to create new questions in a limited time for; Sadie Harding Jones and Lisa Kenny. As you can see their questions are less detailed and precise. All questions we planned our below.


Mr Swindell
-How did you hear about MBT's?
-Why did you buy MBT’s?
-Where did you buy them?
-From the health benefits such as good posture, have you noticed a difference?
-How many pairs of MBT’s do you own?
-Why do you prefer MT’s over other shoes?
-How much do you spend on MBT’s?
-Would you spend more on other types of shoes?
-How much on average do you spend on other types of shoes a year?
-Would you consider wearing other types of shoes such as ‘fit flops’?
-Do you wear them everyday?
-Did you get a DVD with your MBT’s, if so how did it help you?

Clarks
-Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?
-I believe each letter for broadness has a different sizing could you roughly explain these?
-It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers?
-Do your wide ranges vary much in price?
-Why is that they vary?
-After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?
-Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?
-You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?
-I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?
-My own personal research has concluded that the average size for women is 5do you agree with this?
-And for men 9 do you agree with this?
-I am led to believe you offer a foot health service, why do you find it essential to provide extra care?
-Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?
-Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?

Jessica Gibbons
-I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?
-Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as Marks n Spencer's wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?
-Are wide range shoes more expensive then standard range?
-What are your opinions on this as a buyer?
-Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?
-How many shops do wide range that you shop in?
-What style of shoes is most common within a wide range?
-How many pairs of shoes do you own?
-And of which are part of a wide range?
-Do you find it a nuisance when buying shoes for special occasions?

New Look
-You stock numerous styles including sandals, pumps and stilettos, which style would you say is your biggest seller?
-Why do you thing this is?
-Does it vary depending on seasons?
-Your wide range seems to be really popular, what persuaded new look as a store to start the range?
-How long has the wide range been around?
-Do you think the increase is government awareness over obesity has influenced you wide range sales?
-How many styles are duplicated in the wide range?
-Is their styles unique to just the wide range?
-You stock shoes made from different material what are the advantages of selling shoes from different material?

Sadie Harding
-What is your favourite style of shoe? Why?
-Where do you buy the majority of your shoes from? Why?
-What do you tend to look for in a shoe? Why?
-What is your favourite shoe shop? Why?
-How much would you spend on a pair of shoes?
-What shoes do you think is in the trend, at the moment? Why?
-What shoes do you wear most often? Why?
-Do you have work shoes?
-Why do you wear them certain ones for work?
-What do you think about shoes in general?

Running Order

Montage of moving feet (all different types) with voice over of what the documentary is about	10 secs
Opening titles Song	20 secs
The big question montage	30 secs
New Technology shoes	15secs
Quirky facts	20 secs
Shoe related foot problems- broad feet	30secs
Interview with Clarks about the specialist shoe measurer and the disadvantages of broad feet includes cutaways	1min 50secs
Interview with 1 person about the problem with having broad feet includes cutaways	1 min 15 secs
Graphics of statistics of the average amount of shoes people own	20 secs
Tracking shot of a selection of shoes – most popular style voice over	40secs
Foot health. Plastic and Leather, does it make a difference. Foot products to help comfort when wearing specific shoes	50 sec
Go into detail of best style linked in with interview with shoe obsessed person	2mins
Montage of shop windows and shoe displays (clarks, new look, nike, schuh, primark etc)	40 secs
Tracking shot of a person shopping for shoes played in fast motion	30 secs
Cheap Vs Designer- interviews with an expert shoe designer of each business and shoe maker of the business (Primark and Kurt Geiger)	2 mins
Slow zoom of red carpet event then cut to break (focusing on designer shoes)	5 secs
ADVERT BREAK	4minutes
Open back up with the big question montage	5 secs
Tracking shot of shoe stands, voice over explaining average size feet including graphics. Name well none people with the sizes boys and girls. Cutaways of famous people and different shoe’s and shoe measuring equipment	20 secs
Boys VS Girls: Who spends the most? Interview’s with boys and girls and use of graphics (charts to shoe difference and similarities) Difference and similarities in styles and problems they both face. Use of talking heads and archive material	1 min 30 secs
Why are shoes important to you? Montage of the question being answered by a range of the target audience. link back in with MBT expert	20 secs
MBT expert (NAME) interview with him about benefits, also use interview with Mr.Swindell . cut always of factory were the are made, designs of the shoe	2 min 30 secs
Insoles for support cutaways of insoles and insole related items	30 secs
Charity introduction use cutaways voice over used	20 secs
Heels that heal- use cutaways of magazine and website. Talking about the charity and heels in general. Speak to wellbeing for women representative and a celebrity about their involvement.	2 min
Montage of shop windows and shoe displays (clarks, new look, nike, schuh, primark etc)	30 secs
Interview with Nike about trainers and New look about both men and women. (link in previous sections: do they have a wide section for men and women?) using cutaways of	3min 10 secs
Development is forever changing. Quick shots of Chinese feet, and shoes etc in different countries	1 min 30 secs
Importance of shoes to our society and problems we face using some of the information from throughout the documentary	2 min 40 sec
Interview with Mr Swindell about MBT’s. Cut away shot of archive footage of MBT DVD. Voice over of interview to anchor the text.	1 min 20 sec
Overall what is the most popular use graphic’s to answer several questions end	40 sec
End with people walking away in a mix of shoes followed by trailer	20 sec

Research: Secondary

The first shoe: No one knows when the first shoes were worn for there are no records of such things so we can only make assumptions based on relics and primitive cave paintings. For sure, the development of some sort of covering was one of the first things primitive man did considering all of that outdoor activity such as hunting which required traipsing over jagged rocks and burning sand. Never mind the winter. So the first shoes were developed quite early and they were most likely bag-like wrappings made of fur or skins. Cave Paintings (c.8000 BCE) show these foot bags and some even show images of shoes that look like fur boots. The earliest European shoes discovered were that of the Ice Man found in the Alps which date all the way back to 3300 BCE and were made of rawhide bearskin and woven plant fibers.
The sandal: Sandals are believed to be the first crafted footwear. They were plain, practical and consisted of only two parts: The sole and the thong. The first “flip flop” so to speak. Except these first sandals weren’t made of colourful plastic or rubber obviously, they had to be made from whatever was available. Egyptians learned to tan hide, sandals were made from leather and these early leather shoes were not made to accommodate right and left fittings, instead constructed exactly the same giving no allowance for the big toe or instep which I imagine made walking a bit awkward.
In ancient Egypt, the sandal was the sign of power and rank, because they were considered a luxury and not everyone could afford good ones. Which makes sense. But those Egyptians went so far as to allocate class by colour. Gold and jewelled sandals were for the king and his court, pastels for dignitaries with red and yellow being the only colours allowed for the middle class. The slaves went barefoot, of course.
The 16th century: women basically wore the same type of shoes as the previous century with the added interest of a new crazy shoe fad that originated in Venice and quickly spread to the rest of Europe. Like the patten, the chopine was a type of over shoe with a raised platform sole meant to be worn over other shoes to give the wearer height. And similar to other shoe fashions, they fell pray to exaggeration whereas the soles got higher and higher until some were up to thirty inches. Walking on such tall shoes would be like walking on stilts except you had nothing to hold on to, but women wore them anyway requiring a maid or cane to help them walk. Oddly enough, the church approved of Chopines but for all the wrong reasons. Chopines impeded movement and movement was required for such sin producing activities such as dancing. And if you can’t move, you can’t dance. Everyone is happy (or at least the Church was.) But they were eventually outlawed in Venice after a number of women miscarried after falling off their shoes.
In the 1660s: women to pay more attention to their shoes and no longer wanted the same shape as men’s. A variety of exquisitely embroidered shoes in silk, satin and velvet appeared trimmed with lace which fell in a deep flounce over the foot. Slippers had heels often measuring six inches made of colored satin to match the costume.
In the 1700s: shapely and richly lavished shoes. High heels were a must, along with rich brocades, embroidered silks and painted leathers. Large showy buckles topped them off along with metallic braid in silver and gold which could be transferred from one shoe to the next depending. After the French Revolution in 1792, shoes styles changed dramatically.Heels disappeared and expensive silks were replaced with more affordable and practical leathers.
In the 1800s: men's shoes become steadfast and conservative and basically stayed that way for centuries to come. Black becomes basically the only color for shoes. The riding boot becomes fashionable for a time at the beginning of the century which were low heeled and practical.
The laced up shoe which can still be seen today became popular at the beginning of the century and has been with us ever since. When it comes to men's shoes, they changed and developed and consisted of some crazy styles here and there until the end of the 19th century when suddenly perfection was attained and the search was over. Kaput. This was it. Why bother anymore? You won't find much variation from this time on with a brief detour in the 1970's with the Anything Goes era.
In the 1900's: As usual, women’s legs were never shown and feet were only glimpsed once in a while when sitting down so stockings and hose weren’t high up on the fashion must haves.
The wealthy women wore silk stockings in dark colors and handmade shoes and boots with pointed toes and a two or three inch heel. Silk or fine kid was used for the dressy styles with buckles or bows as decoration and that completely matched their whole outfit.
In the 1910's: For men, patent leather pumps were still seen, but only for the most formal of events. Splats were a fashionable item for formal dress. The first sneaker was developed called Keds in 1917.
In the 1920's: Women’s shoes became lighter and finer with a pointed toe and the delightful addition of straps. Bar shoes became all the rage for they didn’t fall off your foot while dancing the night away. T-straps were popular too for the same reason and were worn primarily with afternoon gowns. In the twenties, shoes were all about the strap.
The 50's: The race to achieve the slimmest possible heel was foremost in shoe design. Gone were the prior decade's chunky styles and in came the new light pumps with cut toes, curved vamps and enticing “v” shapes with molded heels.Teen girls wore loafers with white socks, saddle shoes, flats and ballet slippers. Men wore black and white converse tennis shoes, two toned suede or white bucks.
60's: It's hard to discribe a distinct shoe look for the 60’s. Conservative women stuck with the stiletto but slip on shoes with clunky heels were also popular to wear with pants. Of course, there were boots to go along with the mini skirt. First they were loose plastic or plain leather but eventfully they morphed into clinging treated textiles. Go-go boots were the must have and came in every different height imaginable. Men wore ankle boots with a square Cuban heel or Chelsea or Beatle boots. And the colors! The colors! They had it all. And suede. Colored suede!
70's: High heels, flats, platforms, wedges, clogs and stilettos.
Toss in the “anti heeled” earth shoes where the heel was suddenly discovered to be ecologically healthier LOWER than the rest of the foot and boots. Men also wore platforms.
Heel charity: Looking at fabolous magazine, a charity is currently in place to raise money for the charity "wellbeing of women". we discovered after reading the special edition dedicated to the appeal that celebrities are wearing heels in a bid to raise money. We found this could be relevant to our documentary as it is current and can intrest our planned target auidence. Celebrities such as Amanda Holden, Fearne Cotton, Dame Kelly Holmes and also males such as Peter Andre, Vernon Kay and Andrew Castle.

Research: Primary

Interviewer Topic Location Mise en scene

Mr Swindell MBT’s Interview Room Collaboration of shoe photographs Close Up

Schuh Worker Irregular styles In the shop Shoe stands Medium close up

Lisa Kenny Large Feet In Topshop Were is appropriate on the day Medium close up

Jess Gibbions Broad Feet New look Wide section Medium close up

Abi Smith Small Feet Market Shoe stall Close up

Clarks Worker Quality footwear Clarks Clarks Medium close up

Aldo Worker Price differences Aldo Checkout desk Medium close up

Primark Worker Cheap shoes Primark Escalators Close up

Boots Fit Flops Boots Checkout desk Medium close up

Voxpop
What do you think of when people say footwear (shoes)?
We will ask over 50 people for a short answer and collaborate the best ones in the 5 minute sequence.

Questionaire Results
We will produce a primary research questionnaire and use this information as the voice of god or statistics on the screen.

Emails
We will email Kickers and Nike